A 200% Sales
Lift for a Canadian CPG Brand
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Client
Market
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The Story: A Delicious Product in a Dull Disguise
Our client was a passionate Canadian startup producing a line of delicious, organic snacks. Their product was fantastic—healthy, tasty, and made with high-quality ingredients. But on the supermarket shelf, it was invisible. Their packaging was dated, generic, and failed to communicate the quality of the product inside. They were a premium product in a budget-brand disguise, and as a result, sales were completely flat. They were losing the battle on the shelf before consumers even had a chance to taste their product.
The Challenge: The 3-Second Decision
In the world of CPG, the supermarket shelf is the ultimate battleground. Brands have less than three seconds to capture a shopper's attention. Our client's branding and packaging were failing this critical test:
- Poor Shelf Impact: The packaging design blended in with the competition, lacking any visual 'pop'.
- Confusing Messaging: The key benefits (organic, gluten-free, etc.) were not clearly communicated.
- Outdated Brand Identity: The brand felt old-fashioned and didn't connect with the modern, health-conscious consumer.
Limited Retail Distribution: Retailers were hesitant to give them more shelf space because the product wasn't selling.
Our Solution: A Full Brand and Packaging Overhaul
We knew that a simple facelift wouldn't be enough. We needed a revolution. We embarked on a comprehensive rebranding project designed to make their product fly off the shelves.
- Consumer Research & Brand Strategy (Month 1): We started by talking to their target consumers. We conducted focus groups and market research to understand what drove their purchasing decisions. Based on these insights, we developed a new brand strategy centered on three pillars: vibrant health, delicious convenience, and authentic Canadian roots.
- Rebranding & New Identity (Month 2): We created a fresh, modern brand identity, including a new logo, color palette, and typography that felt energetic and trustworthy.
- Packaging Redesign (Month 3): This was the main event. We designed a completely new line of packaging that was bold, vibrant, and impossible to ignore. The new design featured a clear hierarchy of information, with the key benefits and delicious product photography front and center.
Retail Sell-In & Launch Support (Month 4-5): We armed their sales team with a powerful 'sell-in' story and professional presentation materials to get the new design into more stores. We also developed point-of-sale displays and a supporting digital campaign to drive excitement for the launch.
The Results: From Overlooked to Bestseller
The new branding and packaging had an explosive impact on sales and distribution.
"The rebranding was the single best investment we have ever made. It's not an exaggeration to say it saved our business. Our product is finally getting the attention it deserves and flying off the shelves. The new design perfectly tells our story and connects with our ideal customer."
— Founder, Organic Snack Company
Key Takeaways
In CPG, the package is the marketing. It's your #1 salesperson. A strategic, consumer-centric approach to branding and packaging design is not a creative luxury; it is a fundamental driver of business growth.
Is your packaging working hard enough? Let's design a brand that sells.